The power of personalization

Do you have a strong internal locus of control?

The most effective digital marketing strategies use our desire for control during this information overload age to reduce mental clutter and noise to “speak to us” spanning multiple channels from media placements, to email marketing, to site personalization.

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Rules target the few at the expense of the majority. Every rule takes away the opportunity to make a choice.

Part 1: Why Good Companies Have So Many Bad Rules

“Those out-of-touch micromanagers in HQ” vs “those wasteful spendthrifts who don’t care about the bottom line.”

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Part 2: Why Almost All Rules And Policies Have Bad Outcomes

The fewer choices employees have—the fewer the times they get to use their own judgment—the more they’ll think it’s your company, and not their company. As more and more of the job is dictated by processes and policies, employees will feel less and less ownership over their own work, and their emotional commitment (i.e., engagement) decreases.

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Part 3: Netflix Has No Rules Because They Hire Great People

Do corporate rules really reflect a hidden hiring problem? Over time, a process-focused culture drives out the high performing employees organizations aim to keep. What can we learn from Netflix’s approach to culture and rules?

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Convert psychology infographic

When it comes to converting consumers, the secret to more sales is as simple as understanding consumer behavior and learning what your buyer wants from your business.

This resource includes 10 consumer behavior studies that reveal such insights into the minds of your customers. Click The Link to get started.

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In an era where Facebook has normalized the autoplay video, NBC has nixed autoplay after running it for a year and a half.


Perhaps consumers are more committed to what they’re watching without it, which is appealing to advertisers. Actually, very appealing.

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What work life balance looks like at a company with 100% retention of moms

  • Allows you to be the kind of parent you want to be.
  • 100% retention for new moms compared to the U.S. national average of 79%.
  • 50% of company’s managers and senior leaders are women.

So, YES, it can be done. The blueprint is at Patagonia.

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Complete guide to a/b testing

You might already know what A/B testing is, and perhaps even why we should A/B test. But how well do you understand what we can A/B test? How do you come up with a hypothesis, and better yet, define success measures for it?

Additional: Enlightening case studies:

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Coca Cola Life: The Marketing Experiment

“It’s difficult to say where Life fits in as a product, and the brand can’t make a huge claim as with Coke Zero or Diet Coke. They need to work out what this product truly stands for and how to sell it properly. If they crack that code, they’re onto something that could be very powerful,” — Richard Buchanan

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People Based Marketing

As Marketers, we’ve become distracted in recent years. Our marketing strategies have been muddled by the overwhelming technological advancements and emerging channels available to market our brands. As a result, it’s likely your marketing team has been focused on creating optimized digital experiences and become silo-ed between the various marketing channels you’re relying on to up the bottom line for your business.

I’ve got news for you, my friend – this approach to marketing is wrong. It’s outdated and it’s in dire need of rejuvenation. It’s time for a change and that change comes in the form of People-Based Marketing.

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If you only know one thing about JavaScript, this is it

 Do You Have What It Takes to Publish a Curated Email Newsletter?

Responsive Display Text

While going fully responsive with layouts, where widths are defined in percentages as to maximize space at any given screen size, you can also “go fully responsive” with typography using viewport units to create fluid type size, fluid modular scale, and fluid vertical rhythm.

In one fell swoop you can set the size of a display heading to be proportional to the screen or browser width, rather than choosing from a scale in a series of media queries, as Richard Rutter points out.

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Empowering The World To Design

Good design is hard. But more and more we all have to do it. Whether it’s a nice Facebook banner, a clever profile pic, an eye-catching Instagram post or some well polished ideas for a work presentation, we all want something more than the terrible basic options offered up by Powerpoint.

Enter Canva.

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

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